The Man Behind Neo Group

Mr. Neo Kah Kiat is very much a trendsetting caterer. With his foresight and keen business acumen, he has successfully established Neo Group, the parent company of 3 established catering companies and other F&B entities from scratch.

Having a penchant for good food and entertainment, Mr. Neo Kah Kiat knew what exactly people wanted and needed in the early nineties. With economies riding high and families going for double-incomes, consumers are looking at quality enjoyments at convenience, and so, the decision to go into catering industry comes naturally.

In 1992, Neo Garden Restaurant was created, despite being a “restaurant”; the business was actually a catering business which provides home delivery meals and buffet catering from a shared kitchen in Joo Chiat. From a small start-up with 8 to 10 employees and a capital of $15,000, Mr. Neo is able to steer the company to its success with 200 over employees and 2 state-of-the –art central kitchen that could produce up to 500 catering events a day.

A man with visions and beliefs, a humble catering company that relies on manual operation is now in the process to entering a fully-integrated IT system that connects sales to the kitchen and the kitchen to the delivery; every step is connected to ensure smooth and effective operation that maximize its capacity and customers’ satisfaction.

Knowing that quality food is still the way to win customers, Mr. Neo Kah Kiat never compromises on the food standards for anything. He created 6 unique practices with the catering companies to ensure quality is not just a lip service, but practiced in actions.

Expanding his visions, after establishing Neo Garden Catering in the market, and with two more catering companies under his belt, Neo Group was incorporated in 2008 and it has since became the parent company of Umi Sushi and Neo Yacht. From providing quality catering service to consumers, the Group is now going beyond catering, providing a one-stop off option for celebrations.

Embracing challenges and new opportunities, Mr. Neo is keen to diversify the business that can help the business to progress in leaps and bounds.