The Man Behind Neo Group
Mr. Neo Kah Kiat is very much a trendsetting caterer. With his foresight and keen business acumen, he has successfully established Neo Group, the parent company of 3 established catering companies and other F&B entities from scratch.
Having a penchant for good food and entertainment, Mr. Neo Kah Kiat knew what exactly people wanted and needed in the early nineties. With economies riding high and double-incomes families, consumers were looking for quality enjoyment at convenience, and so, the decision to go into catering industry came naturally.
In 1992, Neo Garden Restaurant was created, despite being a “restaurant”; the business was actually a catering business which provided home delivery meals and buffet catering from a shared kitchen in Joo Chiat. From a small start-up with 8 to 10 employees and a capital of $15,000, Mr. Neo is able to steer the company to its present success with over 400 employees and 4 state-of-the-art central kitchens that can produce up to 800 catering events a day.
A man with vision and beliefs, a humble catering company that used to rely on manual operations now has a fully-integrated IT system that connects procurement, logistics, sales, production and delivery; Every step is connected to ensure smooth and effective operation that maximizes its capacity and customers’ satisfaction.
Knowing that quality food is still the way to win customers, Mr. Neo Kah Kiat never compromises on the food standards for anything. He created 6 unique practices with the catering companies to ensure quality is not just a lip service, but practised in actions.
Expanding his vision, after establishing Neo Garden Catering in the market, and with two more catering companies under his belt, Neo Group was incorporated in 2008. It has since become the parent company of Umisushi, Orange Clove and Deli Hub. From providing quality catering service to consumers, the Group is now going beyond catering, providing a one-stop option for all events.
Embracing challenges and new opportunities, Mr. Neo aims to further grow and diversify the business.